Blog layout for STYLEBOOK by Gosia Boy
ABOUT THE CLIENT
Gosia Boy is a fashion editor & influencer from Warsaw, Poland. Her online journal – STYLEBOOK by Gosia Boy, founded in 2012, combines written articles and video blog entries about lifestyle and fashion. Gosia collaborates with prominent brands like: Louis Vuitton, Longchamp, Chloé, Armani Beauty, La Mer, Dior, Estée Lauder and Laura Mercier.
In May 2017 Gosia Boy contacted me requesting a full metamorphosis for her STYLEBOOK. My objective was to refresh the outdated layout of the blog, making sure it reflects the Gosia Boy brand characteristics (with “minimalism” and “elegance” being the main keywords) and improving the overall legibility.
The proposed layout is based on an existing WordPress theme, which got fully customized to fulfill client’s requirements. Carefully picked typography and the white space itself are the core features of the design, providing a high level of legibility on all devices. During the makeover STYLEBOOK also gained various blocks dedicated for sponsored/highlighted blog entries, as well as the vlog part of her journal. New sections improved the hierarchy of the content, allowing the readers to easily navigate within the blog.