Oasis Wildlife Fuerteventura
WHO IS THE CLIENT:
Oasis Wildlife Fuerteventura is one of the biggest zoos and botanical gardens in the Canary Islands (Spain). It is home to over 3000 animals, representing 250 different species, and about 1500 species of plants.
The zoo, formerly known as Oasis Park, felt the need to refresh its slightly outdated brand identity, including the name itself. The new brand had to put an emphasis on wildlife conservation, education and research – the backbone of their activity. Their main ambition is to be more than just a zoo and to teach the visitors about the value of biological diversity.
In 2019 We Are Marketing developed an extensive rebranding strategy for Oasis and its sub-brands. I was responsible for preparing the brand applications, following the brand style guide proposed by Dailos Pérez and Ricardo Vilardi. Creative copywriter and brand strategist for the project – Sandra Nadal.