WHO IS THE CLIENT:
Mercado Boanerges is a modern, gourmet food market, located in Santiago de Compostela, Spain. It offers a high quality selection of local galician products – a tribute to the culture and culinary tradition of the region. The upper level of the market is home to the Boamar restaurant, by Michelin-starred chef Yayo Daporta.
We Are Marketing was responsible for preparing the launch strategy for Mercado Boanerges, for online and offline channels. It was focused primarily on increasing brand awareness and conversion numbers. WAM was also commissioned to design and develop the Boanerges’ website.
I participated in preparing the Facebook and Instagram communication strategy, complemented by a few offline applications of the concept, as well as the PPC campaign. Our goal was to promote Mercado Boanerges as “the first tribute to the Galician cuisine converted into a food market”. The campaign was directed at national and international target audience.
Creative direction: Ricardo Vilardi, Manuel Estellés, Carlos Torres
Copy: Sandra Nadal
I was responsible for designing the Mercado Boanerges website, based on the look & feel proposed by Ana Canavese.
UX: Dani Riera, Sara Gómez