Signage & wayfinding system – Impact’16

Hala Stulecia

Impact CEE conference is one of the key tech events in Eastern and Central Europe. Its main purpose is to create a collaboration platform for start-ups, corporations, public administration, academics as well as investment funds. Impact brings together innovation leaders from sectors such as: industry 4.0, 5G, IoE, fintech, biotechnology & digital health, transportation, energy & environment, science to business, investments and entrepreneurship. Its 2016 edition was held in Wrocław, with over 100 talks and nearly 1000 participants.


Applying Impact branding and proper signage/wayfinding turned out to be quite challenging – The Centennial Hall (event’s venue) is a 3-level convention center with an unusual structure, divided into various zones: main auditorium, multi-purpose rooms, smaller conference and meeting rooms and a spacious foyer.


To facilitate navigation within the building wayfinding elements were applied on different surfaces: wall/window stickers, floor graphics, banners and totems, digital screens. Environmental branding included elements such as: corporate stage design, backdrops, banners and flags, stands (for the organizer and the official partners). The Impact 2016 project was prepared in collaboration with Koza Nostra Studio, responsible for the creative concept and scenario of the event.

— Architectural visualizations courtesy of Koza Nostra Studio