Branding for Comoda fashion swap

BFA DIPLOMA PROJECT @ JAN MATEJKO ACADEMY OF FINE ARTS IN KRAKÓW, 2014

Thesis: “Corporate identity for Comoda fashion swap, promoting barter exchange of clothing and sustainable fashion.”

I have decided to convert my growing interest in sustainable fashion into my BFA diploma project, divided into two parts: 

1. BRANDING

Comoda (literally meaning a “chest of drawers” in Polish) is supposed to be read as co-moda, ‘our-fashion’, signalling the social aspect of barter-based events. My main inspiration for the logo design was a simple wire hanger, which in the process was given a little makeover. All the letters, laser-cut in black plexiglass, were present in the promotional campaign (they also served as actual hangers during the event). Keeping in mind the idea of sustainability all Comoda’s posters (doubling as flyer holders) got printed on canvas, which allows them to be used repeatedly. The flyer itself contains all the basic rules of the event: date, maximum number of pieces of clothing/accessories per person and a reminder about washing and ironing. Clothing tags, prepared for the participants of Comoda swap, include an important reminder about the non-profit-making character of the event.

2. MARKETING

Considering the local character of the event I have decided to focus on word of mouth marketing, spreading the word in real life, via social media channels and on the websites/forums devoted to swapping clothes online. For the facebook campaign Comoda’s participants assumed the role of brand ambassadors, helping spread the news among their friends. In 2014 I hosted and co-organised 3 editions of Comoda fashion swap.